UX Audit: Enhancing Wirth Hats

UX audit is a specific type of UX research projects which helps improve your conversion rates and the usability of your app or a website.

Objective: Help Wirth Hats improve their website conversion and usability by conducting a UX audit.

Methodology: Heuristic Evaluation, Laws of UX evaluation

Outcome: Based on these insights, Ruthless Insights was able to make recommendations for improvements of the website which would optimize user experience, boost conversion rates, and align with their mission of promoting mental well-being.

Ruthless Insights' approach encompassed meticulous review of the website and its functionalities along with the common user flows to determine usability issues.

Planning and Approach

Before diving into the audit, we immersed ourselves in Wirth Hats’ brand ethos, mission, and existing website.

This context-setting phase allowed us to tailor our approach to their unique needs.

UX audit

We scoped the audit to focus on critical areas impacting user engagement and conversion rates. Our primary objectives were to:

  • Evaluate the website’s usability.

  • Identify design inconsistencies.

  • Assess alignment with mental health messaging.

Methods

Heuristic Evaluation:

  • We applied established usability heuristics (such as Nielsen’s principles) to assess the website.

  • Our team meticulously reviewed each page, noting issues related to navigation, content clarity, and calls-to-action.

Laws of UX Evaluation:

  • We analyzed design decisions using the “Laws of UX” framework.

  • Fitts’s Law, Hick’s Law, and other principles guided our assessment.

Impact

Our ruthless pursuit of excellence led to tangible results for Wirth Hats. By combining research, empathy, and strategic design, we transformed their website into a user-friendly platform—one that resonates with users and furthers their mission